Welcome

• KEY-Zen International is a Rochester-based consultancy firm operated by a group of management and marketing executives. These intercultural experts have worked overseas for decades among various cultures and have successfully built business.
• KEY-Zen International focuses on helping local companies - small, medium or large - understand the importance of cross-cultural and communications sensitivities in growing business internationally by offering training programs and consulting services to manage cultural differences.
• KEY-Zen International is dedicated to addressing the complex challenges that culture poses to the management of U.S. based companies that do business overseas now or plan to do so in the near future.
• KEY-Zen International helps small companies or business units within large corporations, share more effectively their success stories and best practices with both internal and external audiences.

WE PROVIDE OUR EXPERT ADVICE to clients who typically are:

• Frustrated and losing profit, time-to-market or market-share opportunities due to insufficient cross-cultural and communications sensitivities with overseas suppliers, customers or internal contacts.
• Anxious to create a good first impression with their new and critical international suppliers, clients, distributors or organization by demonstrating knowledge and sensitivity to their culture and communications styles.
• Uncertain what to anticipate in their first business trip internationally.
• In need of a faster/easier/ cost effective way to continuously share success stories and best practices among their employees and clients.