Our Publications

A clear, concise account of the issues and events that triggered the Asian collapse; and the mounting successes that signal its inevitable comeback.

The book provides an accurate and informative guide with practical tips on cross-cultural communications and doing business in Asia, proven useful to both the inexperienced Asian traveler and well-traveled business executives. An essential guide to Asia's consumers, their trends, and future aspirations after the economic crisis, which cannot be ignored. Learn how to establish a brand, start a joint venture, or sponsor a sporting event.

This book offers the kind of deep background that sometimes is missing from big-events based news. It tackles the current issues facing the women of Asia and the Middle East and paints a vivid picture of gender discrimination where health care and education are distributed on the basis of gender.

Some of the topics discussed are:

• The major steps that have been taken by many Asian governments to provide equal status for women in society.
• The altering of purchasing trends and the way retailers and manufacturers approach the new market place.
• The implications for brand owners where women are marrying later in life and increasingly spending money on themselves, working outside the home, and assuming positions in government, education and commerce.

How to buy these books?
If you are interested in buying any one of these books, please send an e-mail to: Nat Yogachandra